Catalog Cost Cutting ’08, Part 1

A 48-page catalog can also be produced using a 32-page press form on one basis weight and a 16-page press form on different basis weight, but this requires two forms, which adds to the cost.

5. Use a uniform paper weight and grade.
Keep the paper weight and grade the same for all pages throughout the run. You might need to run the cover on a heavier stock for “feel,” but the inside body pages should run on a single, lesser weight of paper.