Catalog Cost Cutting ’08, Part 1

4. Use the fewest press forms possible.
Page count and the printing press being used determine the number of press forms required. One press form is the most efficient to print. The more press forms, the greater the cost. Generally, 32-page or 48-page press forms are the most efficient to print. Next month, however, I’ll discuss why a 32-page book isn’t efficient from a postage standpoint.