Catalog Cost Cutting ’08, Part 1

Lots of printers do a good job putting ink on paper. Today, however, mail distribution is of upmost importance and local sheet-fed and/or web printers simply can’t compete.

Smaller catalogers are often tempted to entertain such quotes, but these printers have no ability to penetrate the postal system. They typically truck the catalogs to a local lettershop facility, which ink-jets the back cover only (the catalog can’t be ink-jet imaged once it’s bound) and distributes the catalogs through its nearest bulk mail facility or post office.