Catalog Cost Cutting ’08, Part 1

Squeeze the Press
What you pay your printer to print your catalog pales in comparison to the amount you spend for paper and postage, but there are still significant savings to be had. The two things that matter most are page count and print quantity.

1. Print with a known catalog printer.
I often receive calls from small sheet-fed or web printers who want to submit a quote to catalogers I work with. My first question is, “Can you tell me about your co-mail and drop-ship mail distribution programs?” The phone goes blank; they haven’t a clue!