Catalog Cost Cutting ’08, Part 1

9. Don’t accept price caps.
If a paper merchant offers you a price cap on paper, don’t accept it. The cap is generally set high so the merchant is price-protected. This makes it an expensive insurance policy for the cataloger. It’s neither practical nor necessary.

10. Always test your options.
There’s obviously been a trend toward lighter-weight papers to reduce paper and postage costs. Some B-to-B and lower-ticket consumer catalogers even use super calendered paper, which costs 15 percent to 20 percent less than coated paper.