Catalog Cost Cutting ’08, Part 1

Reasonable savings expectations of purchasing your own paper range from 4 percent to 6 percent or more. Typically, a print run underconsumes paper in the range of 2 percent to 3 percent, which goes back to your inventory if you purchased the paper. But if the printer purchases the paper, that overage is put back into the printer’s own inventory to be sold again to another cataloger.