Catalog Cost Cutting ’08, Part 1

Catalogers always need to know how to maximize their printing, paper and mail distribution programs, especially now that we all face more paper and postage cost increases. So this month and next, I’ll share some effective ways to squeeze more savings out of these programs. In this first part, I’ll expose 10 places where expensive fat is hiding in your paper and its printing process. Next month, it’s all postal.