10 Ways to Put More Zing in Your Prospecting With Alternative Media

Tip #2: Allocate some of your prospecting budget to alternative media.

This also has some urgency to it. A sure way to make certain new media planning takes place is to push it through the budgeting process. Start by determining what your entire new customer acquisition budget is and then allocate 10 percent to 20 percent to new media. You won’t be disappointed.