10 Ways to Put More Zing in Your Prospecting With Alternative Media

14. Backs of cereal boxes

15. Store catalog sign-ups

16. Supermarket “take-ones”

And the list goes on! The challenge is to find ways to build your catalog buyer list with names that everyone else is not using—to create a unique, new group of buyers.

10 Ways to Use Alternative Media More Effectively

While this article is about alternative media, it is not about which is best or which media will be most cost-effective. This article is about ways to make alternative media a regular part of your thinking, strategizing and budget.