By
Jack Schmid
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
When I started in cataloging many years ago, you could expect that outside lists, especially response lists, would consistently pull 2 percent. While average order values were lower than today, it only took a $50 order to come near the magic $1 sales per catalog to break even. Look what’s happened to the economics of cataloging as a result of two trends.
0 Comments
View Comments
- Companies:
- J. Schmid & Assoc.
Jack Schmid
Author's page
Related Content
Comments