10 Ways to Put More Zing in Your Prospecting With Alternative Media

Tip #7: Track results as if your life depends on it.

It makes very little sense to do any media testing if you don’t have a good handle on tracking. List testing is quite simple. We rent a list, give it a special source code and capture that code for every new buyer. Alternative media is no different. Every space ad, Internet offer or billing stuffer must have a unique source code that is captured. If you are not able to identify the source of at least 85 percent of transactions, forget about testing new media and fix your fulfillment system.