10 Ways to Put More Zing in Your Prospecting With Alternative Media

Tip #5: Start with the Internet.

Cataloging is moving from a printed age to a digital age and changes are coming fast. If you don’t have your toe in the water with your own home page or Internet site, start first with that as a priority. Your catalog’s Web site might only be there to generate a catalog request. That’s fine. Eventually your site can sell a few products and ultimately the entire catalog can be online.