Strategy: Prospecting to Selected ‘Pockets’

Names selected from a co-op are super multibuyers who respond well to any number of different offers. These catalog buyers have been modeled from a cataloger’s actual buyer file; therefore, they’re highly qualified names. Again, the co-ops are able to identify pockets that help expand the prospecting universe. What’s more, they represent a good value for the money — renting for $70/M or less.