Strategy: Prospecting to Selected ‘Pockets’

8. Test the Hispanic market. Depending on the market you serve, don’t overlook the importance of testing into the Hispanic market. Hispanics accounted for about half the population increase over the past four years. Nationally, Hispanic households tend to be younger, well-educated and have money to spend. What’s more, they enjoy receiving catalogs. There are several Hispanic lists on the market to test.