Strategy: Prospecting to Selected ‘Pockets’
10 ways to find prospects in a dwindling pool
A headline of the July 5, 2006, edition of USA Today reported that we are now a nation of 300 million people. By 2025 the U.S. population is projected to reach 350 million; 400 million by 2040. With the population growing, why is it more difficult to prospect cost-effectively, and why aren’t universe counts increasing?
- Companies:
- Abacus
- Lett Direct Inc.
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