What’s Your Merchandising Vision
10 ways to maximize your products’ positioning
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The first step to establishing a merchandising vision is knowing your target customer, says Tennis. “Who is going to buy your products? What do they do for leisure? Where do they travel? What are their demographics?
“We’ve learned to visualize our customer and his primary or secondary home,” she notes. “And that keeps us focused when we go into the marketplace to source new products.”
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Alicia Orr Suman
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