What’s Your Merchandising Vision

For an illustration of just what is a merchandising vision, let’s look at two catalogs these consultants say are among the best at creating and sticking to their products’ positioning.

Merchandising Vision: “A Casual Lifestyle”

Chuck Howard points to Crow’s Nest Trading Co. as a catalog that hits creative home runs. It’s a home catalog that caters to a relaxed lifestyle — “and that comes through in its products and in its catalog’s pages,” he says.