What’s Your Merchandising Vision

Syverson says your answers will help properly position each product within the context of your overall merchandising concept. If you’re struggling with those answers, she recommends you drop the product.

Why so harsh? “Every product that doesn’t enhance the brand message detracts from it, while every product offered that doesn’t provide real solutions to a customer’s needs is a waste of your customer’s most precious resource: time,” says Syverson.