What’s Your Merchandising Vision
10 ways to maximize your products’ positioning
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But returns can be very high in this category — sometimes more than 60 percent, he notes. So before adding this product to your catalog, the questions to ask are, is it sustainable and will it add to your business long term. If not, don’t add it. Howard asserts: “Lands’ End could sell special occasion dresses if it wanted to. This doesn’t mean it should.”
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Alicia Orr Suman
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