What’s Your Merchandising Vision
10 ways to maximize your products’ positioning
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That’s why having a merchandise vision of who you are and what you’re bringing to your customers is so important. Consider the following example: In apparel, special occasion dressing is a category that any of the major apparel companies could do well at on the front end, Howard suggests. “It looks good on the page and there’s a high gross demand,” he says.
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Alicia Orr Suman
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