What’s Your Merchandising Vision

According to Howard, “All too few catalogers get it. They continue to repeat losers, and it’s a debilitating and costly mistake.”

8. Deliver what you promise. Says Cary Tennis, “Our goal is to give customers care that’s equal both to the high quality of our merchandise and the high expectations of our sophisticated buyers. We think it’s as important for customers to have a positive customer-service experience as it is for them to receive high-quality merchandise. And that’s an ongoing challenge for us as many of our pieces are drop-shipped directly from the manufacturer.”