What’s Your Merchandising Vision
10 ways to maximize your products’ positioning
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Tennis adds, “We want our cover to effectively represent the product line as a whole.”
7. Observe the standard pitfalls. “I’ve found few catalogers can afford to repeat more than a third of their products per catalog,” says Howard. “Traditionally, you need at least 50-percent new products in order to go back to the same universe of names the next season and expect similar response rates,” he adds.
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Alicia Orr Suman
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