What’s Your Merchandising Vision

5. Find the right mix of price points within each category. Says consultant Chuck Howard: “Pricing is not the key; it is only one factor. But if you have only $300 items, you’re not going to have growth.”

6. Focus on covers. Says Plotnick-Snay, “We only have, on average, 1.6 seconds to get a catalog recipient to open our catalog, so the cover had better be appealing and compelling.”