What’s Your Merchandising Vision
10 ways to maximize your products’ positioning
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“We figured our customers have the income, the age and the lifestyle, so we put together some golfing gifts and accessories. The collection didn’t do badly, but we decided it didn’t perpetuate our core business, and may not result in repeat buyers. That’s not to say we don’t experiment from time to time, but we’re careful to be sure any new categories complement our overall lodge theme.”
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Alicia Orr Suman
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