What’s Your Merchandising Vision
10 ways to maximize your products’ positioning
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For example, take the Frontier Soap description:
• All you cowpokes out there; listen up. You may work like a horse, but there is no need in smelling like one. …
3. Keep your core products. “We don’t add much ‘out of the box’ product,” Cary Tennis says of Crow’s Nest’s product selection. However, several years ago the catalog did a few spreads encompassing golf merchandise.
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Alicia Orr Suman
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