What’s Your Merchandising Vision
10 ways to maximize your products’ positioning
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2. To write good copy, know your customers. Doug Tennis, president at Crow’s Nest, writes a lot of the catalog copy himself.
Says Cary Tennis: “With copy, we try to really know our customers and speak their language. And a lot of people comment that they love to read our book! Oftentimes, [Doug] likes to use a sense of humor to relate to customers.”
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Alicia Orr Suman
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