What’s Your Merchandising Vision

The cataloger finds most of her larger orders have at least two items from the same spread, so it stands to reason that people are using these for ideas and buying more than one item, thus increasing the average sale.

Syverson agrees with the idea of grouping collections of products in innovative and interesting ways. It’s a strategy for spreads that not only allows creative freedom for the design team but also provides interest and appeal for your customers. “Themes help reinforce both your brand and merchandise concept,” she says.