What’s Your Merchandising Vision

Merchandising Vision: “Moms Creating Memories”

Syverson says she commends the folks at Gooseberry Patch for being experts in creating truly unique merchandising. Just look at the array of kitchen gadgets, home decorative items and even baking mixes, she notes.

Liz Plotnick-Snay is COO at Gooseberry Patch, and part of the team at the company that does merchandising for the catalog. She says Gooseberry Patch’s merchandise vision is to “try to bring its customers products they want for their homes or kitchens that bring back memories or create new memories — and to do so at affordable prices.”