What’s Your Merchandising Vision
10 ways to maximize your products’ positioning
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For the 10-year-old catalog it’s an ongoing challenge to find new and unique products, says Tennis. “We’re gradually adding pages to our catalog as we expand merchandise offerings, and will mail a 76-page catalog in July. The numbers play a primary role in making merchandising decisions and determining when additional pages are justified or what categories to expand.”
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Alicia Orr Suman
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