What’s Your Merchandising Vision

The age range of Crow’s Nest Trading Co.’s typical customer is 40 to 65; they’re mostly professionals; and their median household income is about $70,000.

“From conversations with our customers, we know that quite often our merchandise is going to furnish a second home. We’ve got an upscale customer that enjoys a casual lifestyle,” she continues. “A lot of people are putting these products in their lake house or mountain cabin. … Our position is to offer these people a source of exciting home décor, furniture and other high-quality merchandise that can’t readily be found in a retail store or in other catalogs.”