What’s Your Merchandising Vision
10 ways to maximize your products’ positioning
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What do companies like L.L. Bean, Coldwater Creek, Lands’ End, J. Jill, Victoria’s Secret, Williams-Sonoma, Ross-Simons, Pottery Barn, The Sharper Image, Cabela’s and Frontgate have in common? They all have a clear merchandise vision, says Chuck Howard, president of Howard Consulting, a Rockville, MD-based catalog consulting firm.
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Alicia Orr Suman
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