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Bruce Jensen
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10. Tell the story. Catalogs and direct mail represent only 2.4 percent of municipal landfill waste, yet consumer perception is much higher. Let customers know how well we’re doing with recycling and other green practices that promote sustainability. And be sure to add any applicable environmental logos to your catalog, including a reference to the book’s ability to be recycled.
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- Companies:
- Transcontinental Printing
Bruce Jensen
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