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Bruce Jensen
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8. Consolidate. Co-mailing and freight consolidation programs put catalogs deeper into the mailstream with greater efficiency. Seek print suppliers who offer creative distribution programs. You’ll save on postage, too.
9. Pay attention to the little things. Specify biodegradable polybag, and switch to ink-jet addressing if you’re still using labels. Little things add up across an entire industry.
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- Transcontinental Printing
Bruce Jensen
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