10 trends to watch.

By Bill Spaide

In the catalog industry, marketing innovation has spawned major developments in fulfillment operations. Marketers have been the dogs that wag an operation’s tail, and in the end it’s the marketers who determine the direction fulfillment will take in the future.

So with the caveat that fulfillment is primarily a marketing-driven process — and as such, not in complete control of its own destiny — here are my top 10 trends to watch in operations and fulfillment during the next few years.