By
Bill Spaide
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6. Business process outsourcing will grow within the catalog industry.
To attract larger, more established direct-commerce marketers with in-house operations, several major 3PFs introduced a new type of service offering called business process outsourcing (BPO). Although new to the catalog industry, BPO transactions are common in large-scale IT and logistics operations.
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- Spaide, Kuipers & Co.
Bill Spaide
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