The Future of Catalog Fulfillment & Operations

The influx of new multichannel marketers who have a history of using outsourcers and often don’t possess an internal direct operation will trigger a paradigm shift. The old model of a vertically integrated catalog company (a popular notion in the 1980s and 1990s) that performs all requisite activities, from merchandising and marketing to fulfillment and operations, will be replaced by a flexible multichannel marketing company focusing on its core competencies with established outsourced relationships for the more tactical business processes.