Get the Most From Outside Lists

The Countdown

Of course you want to do everything possible to increase your revenue per catalog mailed. And improving the performance of outside lists will help. The following are 10 proven strategies to improving your revenue per catalog mailed:

1. Start by using proven direct-response lists. Product affinity is the most important factor when determining which lists to use. Select lists that mesh with your offer. Be careful using subscriber and/or compiled lists (unless you’re selling business-to-business). For consumer mailers, subscriber and compiled lists must be optimized prior to mailing. You’ll get the best results from proven mail order buyer lists whose product offerings are compatible with yours.