Get the Most From Outside Lists

10. Keep track of who is using your list. Keep good records and pay attention to which companies continue to use your list. Chances are their lists will work for your offers, too. This reduces your risk and helps maximize revenue per catalog mailed.

Look at what can be done to reduce your in-the-mail catalog costs. The less your direct selling expenses, the less your incremental break-even point. And the less that is, the more prospecting you can afford to do.