Get the Most From Outside Lists

• The suppression method is used post-merge to identify and suppress the rental singles. After the merge, you can optimize the rental singles and suppress the worst-scoring 10 percent to 20 percent. This method should yield a 5-percent to 15-percent lift. (It’s always good to mail a 5,000 to 10,000 back-test cell to monitor the suppression results and measure the exact lift you achieve.)