Get the Most From Outside Lists

• The selection method is used for pre-merge lists. With this technique, you can use a compiled or subscriber file to capture affinity, then use optimization to select the top 10 percent to 20 percent of the known catalog buyers.

Example: For a golfing catalog, you might request 100,000 active subscriber names to optimize. For this universe, you can select the best 20,000 (20 percent of the gross input) to mail.