Get the Most From Outside Lists

4. Use other selects such as monetary value. This will help you match the dollar ranges prospects usually spend in relation to your typical average order value (AOV). Let’s assume your AOV is $65. By using a dollar select and eliminating the small dollar purchasers, you’ll see an increase in the revenue per catalog mailed. If you don’t request a dollar select for the list you’re renting, you’ll get a cross section of small- and large-dollar buyers.