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“Content-management solutions used to be expensive and scary to use,” says McAdow. “Not anymore. Today they’re affordable for any size cataloger.”
6. Know your printer’s “sweet spot.” Like all businesses, printers specialize in a few core offerings. Therefore, catalogers that print many books at a time, for example, may want to look for a printer that has multiple bindery lines.
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Reported Donna Loyle
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