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Also, a tighter trim, say, 1/8-inch all around, may translate into cost savings, he notes.
2. Have your printer help control your paper inventory. Steven Zuccarini, president of the merchandise media group for R.R. Donnelley & Sons, Chicago, suggests that catalogers who buy their own paper consider asking their printers to help them manage those purchases—thus saving on inventory carrying costs.
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Reported Donna Loyle
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