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9. Educate staffers. Studying printing technologies shouldn’t be the task of just a catalog’s IT or production personnel, says McAdow. Merchandise and marketing managers also can improve their workflow procedures using state-of-the-art tools and best practices.
Trade publications that offer informative articles on printing and production should be passed around the office, McAdow continues. In addition, print and production conferences are appropriate for more than just technology personnel.
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Reported Donna Loyle
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