By
David Sasson
and Amitai Sasson
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1. Start the preparation with a brainstorming session. This session should focus on what worked and what didn't work in the past to help you determine areas of strength as well as those that need improvement this holiday season. Include employees from all parts of the company and challenge them to provide a creative idea that could be implemented during the holiday season. This is a great way to get the entire company on the same page this holiday season.
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David Sasson
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