10 Tips to Prepare E-Retailers for the 2011 Holiday Season

9. Schedule promotions throughout the entire two months of the holiday season. This includes email promotions to your subscribers, Facebook promotions and sweepstakes, Twitter specials, and a schedule of daily-deal partnerships with companies such as Groupon.

10. Review your shipping cutoff date and return policy and have them posted on your website early in the season. Consumers want to know that the gift they're buying will be there before the holiday. They also want to ensure their gift recipients will be able to return the gifts, so an extended return policy is a good idea.