10 Tips to Maximize Your Website Conversion Rate

8. Video. Add video to your website. Video communicates effectively with visitors and has SEO value as well. Use video to describe your products, discuss your service or feature customer testimonials.

9. Social media links. Add links to your Twitter, Facebook, LinkedIn and YouTube pages. A certain segment of your customers will prefer using these sites to connect with you. Having a "Like" button on your homepage makes it easy for visitors to opt in to receiving information from you.