10 Tips to Maximize Your Website Conversion Rate

7. SEO optimization. Don't dilute your primary keywords with hundreds of keywords. Choose the five most relevant keywords to your business and use them consistently in your titles, meta tags and homepage copy. Good copy is important for Google position. Include a welcome message, short company description and summary mission statement below the first view on your homepage — include your top keywords in this copy as well. The rest of your copy should be located under Services or About Us (or a drop-down menu under About Us).