10 Tips to Maximize Your Website Conversion Rate

6. Lead capture. A small lead-capture form should be visible on your homepage (e.g., schedule an appointment, win a prize or join our mailing list). Make it super easy to contact them. Only ask for name, email address and phone number, as well as the best time to contact them for the service needed. Some consumers are surfing the web at 3 a.m. or are too busy to make contact, but will send a message to you with their contact information.