10 Tips to Maximize Your Website Conversion Rate

4. Promotion boxes. Use promotion boxes with coupons or specials on your best-selling products or services. Doing so allows you to show off the best of what you have to offer as well as give visitors another reason to buy. Shoppers love the word "free"; try integrating it into a promotion.

5. Most desired action. Have a most desired action (e.g., free shipping when you order now) easy to find, such as in the header. Make it easy for visitors to contact you. Put your phone number in the header, which should be visible on every page.